FOR IMMEDIATE RELEASE
HIGH WEST TOASTS WINTER OLYMPICS WITH LIMITED RELEASE OF 2022 BOURYE®
PARK CITY, Utah (Feb. 3, 2022) — High West Distillery & Saloon introduces the 2022 Bourye, a premium blend of rich bourbon and rye whiskeys. High West will celebrate this year’s exclusive Utah-only release with festivities at High West Saloon and The Refectory when the world-class spirit is released on Thursday, Feb. 3. Additionally, High West is partnering with US Ski and Snowboard for Olympics watch parties on Friday, Feb. 4 and Saturday, Feb. 5. Fans can toast the latest Bourye® from a satellite bar on the patio with a DJ while cheering on Team USA.
“High West’s annual Bourye release is a beloved tradition to be enjoyed by whiskey connoisseurs and novices alike,” High West Master Distiller Brendan Coyle said. “This year’s label release lands just ahead of the 2022 Olympic Games, and we are excited to celebrate the 20th anniversary of Utah’s Olympic legacy with whiskey in hand.”
A blend of straight bourbon and rye whiskeys aged a minimum of 10 years, this year’s Bourye is the first to feature High West Distillery rye. To the nose, the spirit reveals scents of Bosc pear reduction, vanilla bean, toasted pecans, English toffee, orange blossom, sandalwood, and pencil shavings. Consumers will experience a variety of tasting notes such as blood orange, salted caramel apple pie, orange crème anglaise drizzled over dark chocolate ginger cake, and dark roast coffee.
Guests can celebrate this year’s Bourye with exclusive giveaways and entertainment at High West Saloon, or take a spin on the prize wheel at The Refectory on Thursday, Feb. 3.
Bottles of High West Bourye, donned with a commemorative wooden hangtag, will also be available throughout all of Utah. The spirit can be purchased at High West General Store in Old Town Park City, High West Distillery on Blue Sky Ranch in Wanship, or state liquor stores for $79.99 per bottle.
For more information about High West Bourye, release celebrations, or Olympics watch parties, contact Christa Graff, of Graff Public Relations, LLC, at 435-640-7921 or firstname.lastname@example.org.
About High West
Utah’s first legal distillery since 1870, High West's passion is crafting delicious and distinctive whiskeys and helping people appreciate whiskey all in the context of our home, the American West. High West offers an outstanding collection of highly rated whiskeys in finer liquor stores, bars, and restaurants in all 50 U.S. states and internationally.
High West was honored to receive Whisky Advocate’s prestigious Distiller of the Year award in 2016. The ultimate authority on whisky said, "High West delivers innovative and delicious whiskeys, expands the definition of what it is to be a distiller, and pioneered a successful new paradigm for craft distilling."
High West’s must-visit locations include our High West Distillery in Wanship, Utah, a 30,000 square foot world-class distillery and visitor center featuring educational tours and High West’s unique country-western cuisine; and our High West Distillery & Saloon in historic Old Town Park City, the world’s only ski-in gastro distillery that was voted “Best Park City Restaurant” by readers of City Weekly. It has received multiple accolades including earning Best Après Ski Bar in Utah by USA TODAY’s 10Best being named a finalist in the 2020 Park City’s Best Awards for Best Après Ski, a nomination for Best Bar by the James Beard Foundation, and a top-10 ranking on The Daily Meal’s list of 150 Best Bars in America.